A Bridge Too Far: Abraham Maslow’s Bridging the Is-Ought Gap

Borna Jalšenjak, Kristijan Krkač


In this paper the authors argue for creation of management practices based on several facts about human beings. This is done by stating bridge propositions between what is found to be (facts), and what ought to be done (oughts). They attempt to justify that it is not too big of a gap. Contrarywise, not bridging it has serious consequences for any business enterprise. Concerning the Is-Ought Gap, Maslow implicitly claims something like “Don’t Mind the Gap”, because there is not one.


hume, is-ought, management, Maslow, motivation, wellbeing, work

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